Saturday, May 31, 2003

1-888-84-SPACE ...

I was watching The French Open on NBC this morning starting at 6am. Watching Capriati and Venus Williams. Then I happened to see a commercial for Rent-A-Space (see the above number if you want to rent space from them). They had some sort of security system to protect your valuables. But what struck me as funny was that they had "storage counselors" to help you organize your space. And they showed some older gentleman dressed in a unifrom with his jaunty baseball cap and protuberant belly showing a lady with a big box to her area. They looked like they were talking about weighty matters, like where to put the box, whether to stack it or to place it next to another box. Storage Counselors. Almost as bad as sanitation engineers. We'v become so PC it's getting ridiculous. Do I really need someone to tell me where to put a box or a lamp to help maximize my storage space? Why do we create such titles? Just so that it sounds more important? I never quite understood that. Does it make the person feel better to be called a storage counselor rather than someone that works at Rent-A-Space? I'm reminded of a Cathy cartoon strip where half of Cathy's company was being laid off. Irving started making up exciting positions to make those not being laid off feel more important so they would be able to compensate for all of those being laid off. Things like a CEO (Chief Envelope-licking Officer), CPO (Chief Plant-watering Officer), CFO (Chief Faxing Officer), and CAO (Chief Attitude Officer). Just food for thought.